City of Stirling Corporate Business Plan

Vibrant economy

Outcome E1: Destination City Objective

Strategy

What does the City aim to achieve?

How will we get there?

E1.1

Attract visitors to our City

E1.1.1 Create vibrant entertainment and visitor precincts E1.1.2 Promote City’s iconic attractions and events

Outcome E1: Services Service

Sub-services

FTE

2020/21 net service cost

Arts and Activation

y y Arts management y y Event management y y Place activation y y Grants and sponsorship

7.40

$3,120,865

Outcome E1: Projects

2020/21 

2021/22

2022/23

2023/24

Place Activation Grants

Q1

Grant development, management practice and promotion completed

This project aims to support local businesses in the City’s town/activity centres by providing grant funding for projects and activities that complement the City’s own services and

Q2

Interim evaluation to inform budget review and 2021/2022 budget completed Application submission, assessment/distributions, funding issued Interim evaluation to inform budget review and 2021/2022 budget completed

identified priorities in these areas 2020/2021 project cost: $50,000

Q3

Q4

2020/21 

2021/22

2022/23

2023/24

Holiday at Home

Q1

Project commenced Campaign commenced

To attract visitation through a Holiday at Home marketing campaign to support the tourism and hospitality sectors and have a positive economic impact on the local economy 2020/2021 net project cost: $100,000

Q2

Campaign ended Project completed

Q3 Q4

Corporate Business Plan 2020 – 2024 | 23