City of Stirling Corporate Business Plan

Objective: Attract visitors to our City

A vibrant City

Local neighbourhood centres provide many opportunities where people can meet, shop, create, learn and work that help sustain the wellbeing of our residents and visitors. It is important that the City supports activity and events in these centres so that people can come together to take part in a vibrant community, civic and cultural life. The City of Stirling will showcase our unique tourist attractions and encourage tourism infrastructure development to generate activity and growth to support our economy.

Strategy: How will we get there? • Activate local centres to increase visitor and economic activity • Support the City’s cultural sector to create vibrancy in our local areas

• Encourage and support tourism growth.

Key informing frameworks and plans • Public Art Masterplan.

Services Main Service

Sub-services

FTE

2023/24 net service cost

Arts & Events

• Arts management • Events management

7.60

$1,552,737

Other contributing services Marketing & Communications and Economic Development

Projects

2023/24

2024/25

2025/26

2026/27

City Entry Statements

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Install four new entry statements at agreed locations to reflect local history and connection to Country

Q1 Q2 All City entry statements installed, landscaping and lighting completed

Q3 Q4

2023/24 budget

$200,000

2023/24

2024/25

2025/26

2026/27

Event Sponsorships









Sponsor various events in 2023/24 to attract visitors and support local businesses in the City

Q1 Council approval received for sponsorship agreements and financial management Q2 Groundswell Festival 2023 delivered Open Water Canoe World Championships delivered Stirling Business Awards delivered Q3 Fringe Festival 2024 delivered Perth Festival 2024 delivered Q4 Report on outcomes and economic impact

2023/24 budget

$570,000

CORPORATE BUSINESS PLAN 2023-2027 | City of Stirling

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