City of Stirling Strategic Community Plan

OUR ECONOMY

Objective: Attract visitors to our City

Local neighbourhood centres provide many opportunities where people can meet, shop, create, learn and work that help sustain the wellbeing of our residents and visitors. It is important that the City supports activity and events in these centres so that people can come together to take part in a vibrant community, civic and cultural life. The City of Stirling will showcase our unique tourist attractions and encourage tourism infrastructure development to generate activity and growth to support our economy.

A vibrant City

How will we achieve this? • Activate local centres to increase visitor and economic activity • Support the City’s cultural sector to create vibrancy in our local areas • Encourage and support tourism growth.

How will we measure our progress? • Attendance numbers and satisfaction levels for City events • Number of visitors that stay overnight within the City • Community satisfaction with the City’s community events and cultural activities • Operational key performance indicators for each of our associated services • Progress and outcomes of dedicated City projects and programs.

Associated City services Arts & Events, Economic Development, Marketing & Communications.

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