Corporate Business Plan: 2024-2028

OUR ECONOMY

Objective: Attract visitors to our City

A vibrant City

Local neighbourhood centres provide many opportunities where people can meet, shop, create, learn and work that help sustain the wellbeing of our residents and visitors. It is important that the City supports activity and events in these centres so that people can come together to take part in a vibrant community, civic and cultural life. The City of Stirling will showcase our unique tourist attractions and encourage tourism infrastructure development to generate activity and growth to support our economy.

Strategy: How will we get there? • Activate local centres to increase visitation and economic activity • Support the City’s cultural sector to create vibrancy in our local areas • Encourage and support tourism growth.

Key informing frameworks and plans • Public Art Masterplan • Economic and Tourism Development Strategy.

Services Main service

Sub-services

FTE

2024/25 net service cost

Arts & Events

• Arts management • Events management

7.60

$1,844,550

Other contributing services Marketing & Communications and Economic Development

Projects

2024/25

2025/26

2026/27

2027/28

Christmas Lights

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Install Christmas lights at key precincts, parks and reserves to add vibrancy, attract visitors and boost the local economy

Q1 Procurement of lights for 2024 completed Marketing campaign prepared Q2 Christmas lights installed Q3 Planning for 2025 commenced Q4

2024/25 budget

$420,000

2024/25

2025/26

2026/27

2027/28

City Entry Statements Landscaping & Lighting



Upgrade landscaping and lighting at the City’s nine entry statement sights

Q1 Contractor engaged

Landscaping works completed

Q2 Lighting option finalised Q3 Q4 Lighting infrastructure delivered

2024/25 budget

$100,000

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