SP_SCP_Update_MAY26_ART_V19_SINGLES_LR

Objective: Attract visitors to our City Local neighbourhood centres provide many opportunities where people can meet, shop, create, learn and work to help sustain the wellbeing of our residents and visitors. It is important the City supports activity and events in these centres so people can come together to take part in a vibrant community, civic and cultural life. The City of Stirling will showcase our unique tourist attractions and encourage tourism infrastructure development to generate activity and growth to support our economy.

A vibrant City

How will we achieve this? • Activate local centres to increase visitor and economic activity • Support the City’s cultural sector to create vibrancy in our local areas • Encourage and support tourism growth. How will we measure our progress? • Attendance numbers for events in the City • Number of visitors to the City • Community satisfaction with community events and cultural activities in the City • Operational key performance indicators for each of our associated services • Progress and outcomes of dedicated City projects and programs.

Associated City services Economic Development; Events &

Supporting plans Economic & Tourism Development Strategy; and Public Art Masterplan.

Sponsorship; Libraries, Arts & Community History; and Marketing & Communications.

Strategic Community Plan

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