City of Stirling Corporate Business Plan

OUR ECONOMY

Objective: Attract visitors to our City

A vibrant City

Local neighbourhood centres provide many opportunities where people can meet, shop, create, learn and work that help sustain the wellbeing of our residents and visitors. It is important that the City supports activity and events in these centres so that people can come together to take part in a vibrant community, civic and cultural life. The City of Stirling will showcase our unique tourist attractions and encourage tourism infrastructure development to generate activity and growth to support our economy.

Strategy: How will we get there? • Activate local centres to increase visitation and economic activity • Support the City’s cultural sector to create vibrancy in our local areas • Encourage and support tourism growth.

Key informing frameworks and plans • Public Art Masterplan • Economic and Tourism Development Strategy.

Services Main service

Sub-services

FTE

2025/26 net service cost

Events

• Public and civic event management • Event sponsorship • Event and visitor attraction

5.60

$1,775,882

Other contributing services Economic Development and Marketing & Communications

Projects

2025/26

2026/27

2027/28

2028/29

Christmas Lights





Install a vibrant Christmas lights display at the Stirling Administration Centre forecourt to activate the area and connect the local community through festive weekend events

Q1 Lights for 2025 procured

Marketing campaign prepared

Q2 Christmas lights installed Q3 Planning for 2026 commenced Q4

2025/26 budget

$350,000

2025/26

2026/27

2027/28

2028/29

Coastal Boardwalk Feasibility Study





Continue to explore the feasibility of establishing a coastal boardwalk between Trigg and Scarborough Beach

Q1 Community consultation conducted Concept designs finalised Q2 Q3 Detailed design commenced (subject to Council approval) Q4

Nil Budget carried forward

2025/26 budget

29