City of Stirling Corporate Business Plan

OUR ECONOMY

Objective: Attract visitors to our City

Projects

2022/23 2023/24 2024/25

2025/26

City Entry Statements

Local neighbourhood centres provide many opportunities where people can meet, shop, create, learn and work that help sustain the wellbeing of our residents and visitors. It is important that the City supports activity and events in these centres so that people can come together to take part in a vibrant community, civic and cultural life. The City of Stirling will showcase our unique tourist attractions and encourage tourism infrastructure development to generate activity and growth to support our economy.

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A vibrant City

To upgrade the City of Stirling entry statements with Nyoongar elements, Aboriginal connection to Country and community art components

Q1 Q2 Newly designed entry statements manufactured Q3 Q4 Entry statements installed

2022/23 budget allocation to the project

$200,000

Strategy: How will we get there? • Activate local centres to increase visitor and economic activity • Support the City’s cultural sector to create vibrancy in our local areas • Encourage and support tourism growth.

Key informing frameworks and plans • Arts and Events Plan • Strategic Approach to Place Activation.

2022/23 2023/24 2024/25

2025/26

Event Sponsorship

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This project will sponsor events in the City to attract tourists and stimulate the local economy

Q1 Unisport Nationals held Q2 Groundswell Festival 2022 held Q3 Australian Beach Volleyball held Perth Festival 2023 held Q4 Australian Surf Life Saving Championships 2023 held BMX National Round held Final report on economic impact of sponsored events submitted

Services Main Services Arts & Events

Sub-services

FTE 2022/23 net service cost

Arts management Events management Grants and sponsorship

$2,576,409

7.60

2022/23 budget allocation to the project

$616,600

2022/23 2023/24 2024/25

2025/26

Refer to page 27 for details on sub-services, FTE and 2022/23 net service cost

Economic Development

Promoting Natural Areas

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Develop a nature trail app to promote and market the City’s natural areas

Q1 App supplier selected Q2 Design work for trails completed Q3 App tested and marketing campaign launched Q4 App launched

Other contributing services Marketing & Communications

2022/23 budget allocation to the project

$80,000

2022/23 2023/24 2024/25

2025/26

Sunset Coast Explorer

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The City of Stirling will sponsor the Sunset Coast Explorer bus during the summer period of 2022/23

Q1 Promote service Q2 Sponsorship provided

Summer promotion campaign Q3 School holiday promotion campaign Q4 Sunset Coast Explorer bus report submitted

2022/23 budget allocation to the project

$35,000

CORPORATE BUSINESS PLAN 2022–2026 | City of Stirling

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