Corporate Business Plan 2026-2030

Objective: Attract visitors to our City Local neighbourhood centres provide many opportunities where people can meet, shop, create, learn and work to help sustain the wellbeing of our residents and visitors. It is important the City supports activity and events in these centres so people can come together to take part in a vibrant community, civic and cultural life. The City of Stirling will showcase our unique tourist attractions and encourage tourism infrastructure development to generate activity and growth to support our economy.

A vibrant City

Strategy: How will we get there? • Activate local centres to increase visitation and economic activity • Support the City’s cultural sector to create vibrancy in our local areas • Encourage and support tourism growth.

Key informing frameworks and plans • Economic and Tourism Development Strategy • Public Art Masterplan.

Services Main services

Sub-services

FTE

2026/27 net service cost

• Public and civic event management

• Event sponsorship • Event and visitor attraction

6.10

$1,387,031

Events & Sponsorship

Other contributing services Economic Development, Libraries, Arts & Community History and Marketing & Communications

Our Economy

33